Client issues and solutions
E-business in the age of the network economy
Flowing from the networking economy, a new phase of e-business has emerged where new business models are facilitated by Social Media. For online webshops, this means that instead of generating direct revenue from traffic to the site, the focus will shift to the customer experience. By creating a consistently positive customer experience, the value to the customer is increased.
In the new Social-CRM-era, customer lifetime value is the central theme
Customer lifetime value is a known concept within a number of branches. Consumers bind themselves increasingly to specific Social media or online webshops. Those who manage to build up a personal relationship with their customers, but also facilitate inter-customer relationships, achieve success. Content generated by users, as opposed to the company, becomes the focus.
We foresee a strong wave of acquisitions in the Industry Market, which will significantly impact the business operations and the underlying IT systems necessary to enable centralised management and customer interaction. The market will be faced with the challenge of integrating legacy systems. Ordina has a standardised solution for data migration, consolidation of information and integration of legacy systems. This solution has been approved by the Dutch National Bank. It is used to support clients in setting up their business operations and Risk Management.