Innovation is often at the heart of solutions to major issues. Ordina believes that getting to the root of a problem is what makes innovation possible. This requires know-how of the client, of the market and the potential of IT, but more importantly it requires the ability to apply that know-how in the context of the client’s own business. As a Benelux-based company, we have a major advantage in that we know our clients, we know the markets and we know the laws and regulations. This is what enables us to provide clients with relevant solutions.
DIGITAL BUSINESS MODELS
In order to respond more rapidly to market developments, companies must have a clear and timely idea of the opportunities offered by technological innovations. There are several examples of new players, such as Uber and AirBNB, with digital business models that are having a fundamental impact on market relationships. The far-reaching digitisation of society is making it much easier for these players to enter the market and to provide more appealing services more cheaply and more quickly. Organisations are often fully aware that digital innovations can have a negative or positive impact on their industry, but struggle to determine what they can or must do in the face of these developments. Many organisations are reinventing themselves and are looking for IT solutions that enable them to maintain or increase their competitive edge.
HUMANISATION OF IT
Ordina expects the rise of new technologies to lead to a shift in IT towards the user. While in the past users were frequently forced to adapt to the possibilities of technology, we expect to see a new era in which new technology adapts to the people’s wishes. We call this trend the humanisation of IT. This trend will reduce the distance between technology and people at a rapid pace in the coming years. Technology is becoming ever more compact and rapidly becoming embedded in our environments and even in our own bodies, and can therefore have an invisible presence. Equipment, applications and apps are becoming more compact, smarter, more personal, more intuitive and more anticipatory in nature and therefore increasingly embedded in our daily lives. This humanisation means we are at the start of a new revolution, which will have a major impact across the globe.
NEW COOPERATIVE MODELS
A new unpredictable world requires new cooperative models. Based on our first experiences with new technologies, Ordina has identified three developments that will be crucial in making IT work for people.
From beta to gamma
Thanks to the humanisation of IT, the key to success will be to develop applications that fit seamlessly into a user’s daily life. Applications that are not only functional, but also beautifully designed, easy to operate and pleasant to work with, both in a business and in a private context. This requires applications that form a seamless link with the social environment and psychology of the user. Design and interaction will be crucial on this front. In addition to hard technological competences, psychological and sociological insights into the use of technology are playing a growing role. We increasingly need to combine technological know-how with insights into the behaviour of users.
From lineair to exponential
New products and services are appearing at an increasingly rapid rate. Technological developments no longer follow a linear path, but are exponential, which is also upping the pace of change. This creates room and opportunity to address major issues in society, but is also putting pressure on trusted paradigms. Ordina believes in an iterative, lean approach as used by many start-ups. We believe in starting small and daring to experiment, in learning from those experiments, making adjustments where necessary and scaling up in manageable steps; with self-organising teams from various fields, and a clear focus on partnerships for co-creation and innovation. We believe in mobilising talent inside and outside our own organisation and looking for the right balance between know-how and experience on the one hand and curiosity and passion on the other.
From IT projects to change processes
IT implementations more and more frequently take the form of major change processes. There is no such thing as the IT project any more. Many company directors traditionally farm out the management of major IT implementations to others within their own organisation. However, current developments demand a new form of leadership, from client and supplier alike, in which various professional disciplines cooperate: beta and gamma scientists together in a single project. The complexity of it paths will increase dramatically and to ensure they are successful, the top executives of an organisation will also have to redefine its leadership. This is how, together, we can ensure that IT truly works for people once again.